AboutDeskGuru
DeskGuru wasn't built in a boardroom. It was built from the ground up by operators who were tired of losing time, money, and momentum to outdated software.
Integrates with
We saw the same problem everywhere
After years in construction, manufacturing, and high-ticket sales, we watched the same story play out over and over. Businesses were forced to juggle disconnected apps, endless spreadsheets, missed follow-ups, delayed invoices, and project chaos.
Most CRMs were either too simple, too expensive, or built by people who had never run real operations. So we built something different.
DeskGuru is an all-in-one Sales Management Tool — designed specifically for contractors, fabricators, home service companies, and modern operators who need more than just a CRM.
1
Centralized platform
10x
Faster deal follow-up
5–500
Projects supported
0
Spreadsheets needed
From lead to invoice — one platform
From lead management and estimating to invoicing, automation, scheduling, project tracking, and AI-powered workflows — DeskGuru brings every moving part of your business into one centralized system.
Our platform is powered by a proprietary AI engine designed to help businesses move faster, respond smarter, automate repetitive tasks, and close more deals with less manual work.
Whether you're managing five projects or five hundred, DeskGuru adapts to your workflow and scales with your company.
Our philosophy
Why we built it
differently.
Software should increase profit, reduce friction, and simplify operations — not create more complexity.
Built by operators
Shaped by people who ran construction crews, fabrication shops, and high-ticket sales teams — not boardroom theory. We lived the problem before we solved it.
One centralized system
Leads, estimates, projects, invoicing, scheduling, and automation — all in a single platform that eliminates the app juggle.
AI that works for you
A proprietary AI engine that helps businesses move faster, respond smarter, automate repetitive tasks, and close more deals.
Built to scale
Whether you manage five projects or five hundred, DeskGuru adapts to your workflow and grows with your company.
Less friction, more profit
Software should simplify operations and increase revenue — not create more complexity. That belief drives every decision we make.
Helping businesses modernize the way they grow
Today, DeskGuru is helping businesses modernize the way they sell, manage projects, communicate with clients, and grow revenue.
We believe software should increase profit, reduce friction, and simplify operations. Not create more complexity.
Manage Less. Close More.
That's not just a tagline. It's the result every customer deserves.
The people behind DeskGuru
Our Team
Rafael Shapiro
Co-Founder & CEO
Sam Augustine
Co-Founder & CTO
Natalie Avila
Vice President, Customer Success
Daniel Davari
Director of Sales, North America
Nadia Farzan
Controller
Manage less. Close more.
See how DeskGuru simplifies sales, projects, and client communication — so your team can focus on growing revenue, not managing software.